Weekend Reading

Optimally Irrational: The Good Reasons We Behave the Way We Do By Lionel Page

Many of our decisions are puzzling to others and even sometimes to ourselves. A boatload of science has dissected irrational behavior every which way. Nobel Prize winning work by Danny Kahneman concluded that decision making is often colored by unconscious biases. According to many, biased decisions often result in suboptimal results. According to some,…